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Advisory packages for HVAC companies in Quebec

Quebec is Canada's electric-heat province, where heat pumps are often sold as an upgrade to baseboards and where French-language rules shape how every business presents itself. Packages here are built around Hydro-Québec programs and the language requirements from the start.

Written by Ali Sedighi, MBALast updated:

Quebec's HVAC market looks unlike any other province. Most homes are heated by electricity, many with baseboards, and heat pumps sell as a comfort, cooling and efficiency upgrade backed by Hydro-Québec grants. On top of that, the province's French-language rules shape how a business presents itself and serves its customers. An advisory package for a Quebec company has to plan for both from the first week.

The Quebec market

In 2023, Statistics Canada reported electricity as the primary heating energy for 70% of Quebec households, with natural gas at only 5%. Electric baseboards were the primary system in 54% of homes, and heat pumps in about 16%. Montréal, Québec City, Laval, Gatineau, Longueuil, Sherbrooke, Lévis and Saguenay hold most of the volume.

That baseboard share is the core growth opportunity. A Business Diagnostic for a Quebec company usually separates ductless heat-pump work in baseboard homes from central systems and commercial work, because each has a different ticket size, sales cycle and crew requirement.

Seasons and workload

Winters across Quebec are snowy and cold, and the heating season stretches longest once you leave the St. Lawrence lowlands. Summers are warm enough that heat pumps are also bought for cooling, which spreads demand across more of the year than in a furnace-only market. The spring shoulder is usually the right time to run a 90-Day Growth Plan, before the cooling rush.

Programs in play, as of October 2026

Hydro-Québec's LogisVert program offers grants of $50 per 1,000 BTU/h at -8°C for an ENERGY STAR certified heat pump, or $120 per 1,000 BTU/h for a cold-climate model, with the page advertising up to $6,700 and possible bonuses for eligible multi-unit buildings. Hydro-Québec notes that the federal heat pump funding announced in October 2026 is expected to start in 2027, and says LogisVert requests are being processed normally. Confirm current terms with Hydro-Québec.

For a growth plan, the business point is sizing: because the grant scales with capacity at -8°C, quotes need accurate sizing and clear explanations, and that affects how your comfort advisors present options.

Language and marketing

Quebec businesses must respect consumers' right to be informed and served in French, and since 2025-06-01 a regulation on the language of commerce and business has set out rules for displaying business names and trademarks. The Office québécois de la langue française publishes the requirements and guidance for businesses, including material on social media. This is not legal advice. In practice, a package builds French-language work on your website, profiles, quotes and advertising into the timeline and budget instead of treating it as an afterthought, and leaves the rules themselves to the OQLF and your own legal adviser.

Regulators to know

The Régie du bâtiment du Québec licenses contractors and oversees building safety, including electrical, gas, plumbing and pressure equipment. We link and summarise only.

Questions a Quebec package would ask

  1. What share of your heat-pump work is ductless conversion of baseboard homes?
  2. How accurately are units sized at -8°C, and does that show up in grant amounts?
  3. Are your website, Google Business Profile, quotes and ads fully available in French?
  4. Who reviews French marketing copy before it goes live?
  5. How do you plan to handle demand when the federal heat pump program starts?

The third and fourth questions are often where Quebec plans start.

How we'd shape a Quebec package

A Quebec package typically pairs a heat-pump conversion priority with a French-language marketing review, with the French work done or checked by a qualified professional agreed in writing. See the Canada-wide overview, or read the scoping guide for how specialist help is written into a proposal.

Frequently asked questions

Do you deliver packages in French?

Our packages are delivered in English. For Quebec clients, we plan with the French-language requirements in mind and recommend that French marketing copy be written or reviewed by a qualified French-language professional, agreed in writing as part of the scope.

How should a Quebec company use LogisVert in its marketing?

As a reason to call, explained accurately. As of October 2026, Hydro-Québec lists grants of $50 per 1,000 BTU/h at -8°C for ENERGY STAR heat pumps, or $120 for cold-climate models, with a headline maximum of $6,700. Confirm current terms with Hydro-Québec.

Who licenses HVAC contractors in Quebec?

The Régie du bâtiment du Québec handles contractor licensing and building safety. We link it for reference only and don't give compliance advice.

Sources

  1. Statistics Canada Table 38-10-0286-01 (2023) (2026-10-23)
  2. Hydro-Québec: LogisVert Efficient Homes Program (2026-10-23)
  3. Régie du bâtiment du Québec (RBQ) (2026-10-23)
  4. Office québécois de la langue française: Entreprises (2026-10-23)